FOR INDIE BUILDERS & CREATORS

Climb
Cringe Mountain.
Stay yourself.

You want 100 videos telling the world about your product. Recording the first one feels cringe. That’s Cringe Mountain: the awkward climb from builder to creator. Your real voice is your advantage. Turn your idea into a short, captioned video that sounds like you.

AI for the captions. You for the story.

BIG IDEAS.
SLIGHTLY SWEATY PALMS.
A winding trail up a hand-drawn mountain to a little coral flag
HERE’S WHATI’M MAKING.

First take energy. Entirely welcome.

YOUR IDEAS YOUR WORDS YOUR PACE YOUR VERY HUMAN FACE

FIND MY ESSENCE

A head full of ideas.
Start with the ramble.

Dictate a thought, paste your notes or bring a link to Script. Find my essence suggests ideas as editable script cards in the conversation. Make one yours, then use it for your next video.

Try Find my essence

Your voice sets the direction. You have the final say.

THE GLORIOUSLY MESSY VERSION

“Okay, so the thing I actually learned was…”

YOUR NEXT VIDEO IDEA

The small change
that finally clicked.

A starting point. Still yours to shape.

Illustrative example, not a generated result.

YOUR CLIMBING KIT

Less overthinking.
More “look what I made.”

Start with one of 100 video prompts or a story from your own work. Record it; your captions and opening hook are prepared automatically. Share, or open Enrich for optional changes.

01 / SHOW UP

Your first take
starts here.

Record or import a video up to three minutes long. Use the teleprompter to keep your script in view while you record.

RECORD · IMPORT · TELEPROMPTER
02 / MAKE IT YOURS

Your words.
A little louder.

Your exact script becomes captions, timed to your speech. Review the words and timing, then choose your colors and images. Branding is optional.

CAPTIONS · IMAGES · YOUR STYLE
03 / TAKE IT FROM HERE

Finish the video.
You call the next step.

Share a finished video with a post written for your chosen network, or keep it private. Your originals and previous exports remain saved.

SHARE · KEEP CREATING
LESS ROBOT.
MORE YOU.

Rise above
the slop.

LinkedIn is a buffet of AI slop. Your actual experience is a much more interesting dish.

Show the scrappy prototype. Explain the choice you nearly got wrong. Tell the story only you can tell. You don’t need a polished internet persona to have something worth saying.

Use AI. Don’t hide behind the robot.

Let it help with captions and untangling ideas. Keep your own voice, your boundaries, and your gloriously specific point of view.

A NOTE FROM THE BUILDER

Climbing the
same mountain.

I’m Dor. Sharing my own work can feel awkward too. I’m building Cringe Mountain to make that first step easier—for you, and for myself.

Meet Dor Kalev

A FUTURE WORTH BUILDING

More makers.
More of the world.

I believe the future belongs to independent builders and creators. The economy can feel like a game of Monopoly with half the board already owned. More people deserve a way in.

The hope: more useful things, independent livelihoods, shared wealth and happiness. Cringe Mountain’s part is small and practical—helping you show what you’re making, while staying yourself.

YOU SET THE BOUNDARIES

Your voice. Your say.

No ads. No automatic posting. Your work saves locally and signed-in projects sync privately. Recording review and preparation use AI; takes under seven seconds ask before review. Finished videos join your private gallery automatically unless you turn this off in Share.

Sign in to start a project or use AI. New signed-in projects sync privately while the app is open, including over cellular.

Your data and choices

A LITTLE NERVE. A LITTLE PROGRESS.

Let’s climb
this thing.

Stay yourself. That’s the whole point.

OPEN IN YOUR BROWSER

Make your next video.

Start creating in your browser. No download needed. The iPhone and Android apps are still in testing; their public download links will appear here when they’re ready.

Start

Free includes 1 GB cloud storage, 50 AI actions and 30 audio minutes per month. Free exports include a small credit. Local recording, editing and exports have no count limit. See plans.